1-4-3.Globalization.

**3) Globalization:**

Today, IS provide the communication and analytic power that firm needs to conduct trade & manage business on a global scale.

** * There are many activities that form a major business challenge that require powerful IS response, such as: **  **- Communicating with distributors & suppliers.**  **- Operating 24 hours a day in different national environments.**  **- Coordinating global work teams. **  **- Servicing local & international reporting needs.** 

Globalization and IT bring new threats to domestic business firms: because of global communication & management systems; customers can now shop in a world-wide marketplace, obtaining price and quality information 24 hours a day.

To be a competitive participants in international markets; firms need powerful information & communicating systems.