1-3.How+Much+Does+IT+Matter?

**Nicholas Carr wrote an article titled "[|IT Doesn't Matter]", his argument in a nutshell is that because: every firm can purchase IT in the market, and any advantage obtained by one company can easily be copied by another company ;because IT is now a commodity based on standards that all companies can freely use. So it's no longer a differentiating factor in organizational performance.

- Therefor; Carr concludes that: **
 * **Firms should reduce spending on IT. **
 * **Firms should follow rather than lead IT in their industry. **
 * **Firms should reduce risks; by preparing for computer outages & security breaches.**
 * **And avoid deploying IT in new ways.**

Copying innovations of other firms can be devilishly difficult, with being lost in the translation .There is only one [|Dell], one [|Wal-Mart], one [|Amazon], and one [|eBay]; each of them has achieved a competitive advantage in it's industry based in large part on unique ways of organizing work, enabled by IT that have been very difficult to copy. If copying were so easy, we would expect to find much more powerful competition for these market leaders. **
 * Researches could demonstrate that there is a considerable variation in firm's ability to use IT effectively.